We are
a creative studio based in Amsterdam. With our feet on the ground and our eyes on the stars, Upmost helps crystallize and realize the potential of a selected group of clients.


Statement swimwear since 1916. Radical repositioning and rebranding for one of the world’s oldest swimwear brands.


Ten Cate

Total rebranding and repositioning transposing Ten Cate’s family values and design heritage to the modern day.


Van Diermen Masterbakers

A world leading bakery and the brand world to match their deep love for the product.


Pizza Beppe

Pizza as pizza should be: super hot. Strategy, rebranding, interior, PR and communication for Holland’s finest pizzeria chain.



Reviving a European women’s fashion staple by celebrating openheartedness. Marketing strategy, repositioning and rebranding. 


All Bakers

Strategy, positioning and branding for the no-frills challenger bakery.



Marketing strategy, positioning, communication, viral and PR for the pioneering modular home made of cardboard. 


Especially for You

An exhibition about the subtle art of coffin marketing. Exhibition design, marketing and PR for Dutch Funeral Museum Tot Zover. 




At Admiraal de Ruyterweg 37, where once was an animal clinic and a pole dancing school, now is Upmost. Specialized in the creation of brands, the repositioning of brands and marketing across all mediums, Upmost consists of an international team of eight. Upmost is led by Monique Wijnands and Claudia Korpádi.

Admiraal de Ruyterweg 37
1057 JV Amsterdam