We are
a creative agency specialized in the creation of brands, the transformation of brands, and creative marketing across all mediums.


For the design brand with the offbeat design philosophy, we created an offbeat campaign introducing Toní, Fatboy’s new line of outdoor seating.




Statement swimwear since 1916. Radical repositioning, rebranding, and communication for one of the world’s oldest swimwear brands.




Repositioning and rebranding of Noordam Vermogensbeheer, Holland’s most congenial wealth manager. Explore the website here




In collaboration with Marta Veludo Studio we helped develop RAD, a genderless makeup brand for Gen Zs celebrating randomness and self-expression.




We created all communication assets for Kassiewijle, a VPRO podcast series by Laura Stek and Babs Bakels on our relationship with death. Watch the trailer here



KM Yachtbuilders

Repositioning, rebranding and marketing strategy for the world’s finest aluminium expedition yacht builder.



Pizza Beppe

Positioning, brand creation, identity, interior, PR, online marketing, and all communication for Holland’s fastest-growing pizzeria chain




Making waves around the world for Wikkelhouse, the pioneering cardboard home. Marketing strategy, positioning, communication, viral and PR.


Höf Bakery

Positioning, naming, and brand world for one of Europe’s leading speciality bakeries




For KM Yachtbuilders, we created the Bestevaer brand of go-anywhere yachts for go-anywhere people. Explore the website



Office Tarot

The tongue-in-cheek modern take on the traditional tarot that helps professionals grow. Concept, design and marketing. Now available at officetarot.com



Ten Cate

Total repositioning, rebranding, and communication transposing Ten Cate’s values and design heritage to the modern-day.



Van Diermen Masterbakers

A world-leading bakery and the brand world to match their deep love for the product. From packaging to fair stand.




Reviving a European women’s fashion staple by celebrating openheartedness. Marketing strategy, repositioning, rebranding, and communication.




Music video for Witte Was, the epic end-of-summer anthem by Goldband. Proud winner of Best Music Video Award at the 2020 Dutch Film Festival.



All Bakers

Strategy, positioning and branding for the no-frills challenger bakery.



Barry & Bu

Design, marketing and Uniqlo collab for Barry & Bu. A trilingual children’s book by Pepijn Lanen, Steven van Lummel and Kentaro Okawara.




Campaign for Botterpop, Spakenburg’s first music festival. Starring a rather local indie rock band.



Especially for You

An exhibition about the not-so-subtle art of funerary marketing. Exhibition design, marketing, and PR for Dutch Funeral Museum Tot Zover.




What a brand can be,
it must be. 

With our feet on the ground and our eyes on the stars, Upmost helps crystallize and realize the potential of a selected group of ambitious clients.

We are a passionate international team made up of brand strategists, designers, writers, marketing specialists, and business creatives.

We’re particularly known for establishing big leap brand transformations – next-level repositionings that greatly impact our clients’ business.

Ready for your big leap forward? Contact Claudia Korpádi at +31(0)628640335

Admiraal de Ruyterweg 37
1057 JV Amsterdam
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