We are
a creative agency specialized in the creation of brands, the transformation of brands, and creative marketing across all mediums.


In commission and in collaboration with Marta Veludo Studio we helped develop RAD, a genderless makeup brand for the Russian and Asian Gen-Z market celebrating randomness and self-expression.


A VPRO podcast series by Laura Stek and Babs Bakels, exploring all the ins and outs of our relationship with death. Watch the trailer here

KM Yachtbuilders

Strategy, campaigns and rebranding for the world’s finest aluminium expedition yacht builder.


Campaign for a music festival in Spakenburg starring this year’s breakout local indie rock band.


For KM Yachtbuilders, the world-leading aluminium expedition yachts builder, we created the Bestevaer brand. A family of go-anywhere yachts for go-anywhere people. Explore the website


For the design brand with the offbeat design philosophy, we created an offbeat campaign introducing Toní, Fatboy’s new line of outdoor seating.

Office Tarot

The tongue-in-cheek modern take on the traditional tarot that helps professionals grow. Concept, design and marketing. Now available at officetarot.com

Höf Bakery

Positioning, naming, and brand world for one of Europe’s leading speciality bakeries


Statement swimwear since 1916. Radical repositioning, rebranding, and communication for one of the world’s oldest swimwear brands.


Ten Cate

Total repositioning, rebranding, and communication transposing Ten Cate’s family values and design heritage to the modern-day.


Van Diermen Masterbakers

A world-leading bakery and the brand world to match their deep love for the product. From packaging to fair stand.


Pizza Beppe

A power brand from scratch. Strategy, brand development, identity, interior, PR, online marketing, and all communication for Holland’s finest and fastest-growing pizzeria chain



Reviving a European women’s fashion staple by celebrating openheartedness. Marketing strategy, repositioning, rebranding, and communication. From website to seasonal campaigns, from fair stands to packaging.



Music video for Witte Was, the epic end-of-summer anthem by Goldband. Proud winner of Best Music Video Award at the 2020 Dutch Film Festival.

All Bakers

Strategy, positioning and branding for the no-frills challenger bakery.


Barry & Bu

Design, marketing and Uniqlo collab for Barry & Bu. A trilingual children’s book by Pepijn Lanen, Steven van Lummel and Kentaro Okawara.


Making waves around the world for Wikkelhouse, the pioneering cardboard home. Marketing strategy, positioning, communication, viral and PR.


Especially for You

An exhibition about the not-so-subtle art of funerary marketing. Exhibition design, marketing, and PR for Dutch Funeral Museum Tot Zover.




What a brand can be, it must be.

With our feet on the ground and our eyes on the stars, Upmost helps crystallize and realize the potential of a selected group of ambitious clients.

We are a passionate international team made up of brand strategists, designers, writers, marketing specialists, and business creatives. Our offer? Inspired brands, ideas for growth and full marketing support. From brand development to campaigns and from product ideas to online marketing.

We’re particularly known for establishing big leap brand transformations – inspired transformations that greatly impact our clients’ business.

Admiraal de Ruyterweg 37
1057 JV Amsterdam
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