Statement swimwear since 1916. Radical repositioning and rebranding for one of the world's oldest swimwear brands.


Positioning, branding, communication and PR for the world's first house made of cardboard.

Van Diermen Masterbakers

A brand world that matches Van Diermen’s deep love for the product. Nothing less for the world’s leading choux puff bakery.

Embrace your base. A total rebranding and repositioning transposing Ten Cate's design heritage and family values to the modern-day.

Ten Cate

Especially for you

An exhibition about the subtle art of coffin marketing. Exhibition design, marketing and PR for Dutch Funeral Museum Tot Zover.


Reviving a European women’s fashion staple by claiming and celebrating openheartedness. Total repositioning and rebranding.

Pizza Beppe

Pizza as pizza should be: super hot. Strategy, rebranding, interior, PR and communication for Holland's finest pizzeria.


Headturning Tweka

Tweka is all over the place! This year we launched the radical repositioning and rebranding for one of the world’s oldest swimwear brands: Tweka. Have you spotted the Tweka campaign shot by Sabrina Bongiovanni around town yet?


Vice for You

Tonight our exhibition ‘Especially For You’ opens its doors in Dutch Funeral Museum Tot Zover. An exhibition about the subtle art of coffin marketing. Vice – Creators already paid a visit to the museum and wrote an article on the exhibition. Read all about it here (written in Dutch).


Wikkelhouse, a house for you

We made a quirky film to mark the launch of Wikkelhouse (you know, the first tiny house out of cardboard). Go and have a look. We think you might enjoy it.

We are Upmost

We help create brands
that inspire
and develop
ideas for growth.

an upmost brand DNA, an upmost product, an upmost opportunity, an upmost app, an upmost packaging, an upmost event, an upmost future, an upmost name, an upmost activation, an upmost business model, an upmost trend, an upmost marketing plan, an upmost cultural change, an upmost tone of voice, an upmost brand vision, an upmost ad campaign, an upmost retail concept, an upmost category, an upmost viral, an upmost anything.


Monique Wijnands

Before Upmost, Monique (Leiden, 1971) worked twelve years as a global marketing director at G-Star and led several major brand repositionings as an independent consultant. With her track record in international branding, marketing and PR, she now holds the reigns at Upmost and consults our clients on long term strategies.



Claudia Korpádi

After stints as a creative at Amsterdam agencies like FHV/BBDO, Cayenne/Dentsu and KesselsKramer, Claudia (Spakenburg, 1976) founded Upmost in 2012. As our Creative Director, she is end responsible for all our creative output and endeavours.



Regina Wysny

Before love lured her to Amsterdam, Regina (Duisburg, 1971) worked as a senior creative at Jung von Matt and Springer & Jacoby in Hamburg. Regina blends her experience in international advertising with an exquisite eye for beauty to bring our creative work to a deeper level of sincerity.



Manon van Eijk

Manon (Veghel, 1992) worked in the music industry for over 6 years as an artist booker for the infamous Mo Manager and as a PR/Communication Manager for Amsterdam’s hottest music festivals: Appelsap and ADE Beats. At Upmost, Manon is responsible for creative strategy on all our endeavours.



Vladimir Llovet Casademont

Vladimir (Berlin, 1973) is responsible for our bespoke visual identities. He was a partner and Creative Director of Berlin based design agency NODE from 2007 to 2010 and has since worked as an independent designer for clients such as Zoo Magazine, 032c and Maison Martin Margiela.

Selected clients

  • Fiction Factory
  • Museum Tot Zover
  • Pizza Beppe
  • Sandwich
  • Sophia Kinderziekenhuis
  • Ten Cate
  • Tweka
  • Wikkelhouse
  • Van Diermen Masterbakers