Statement swimwear since 1916. Radical repositioning and rebranding for one of the world's oldest swimwear brands.
Tweka is all over the place! This year we launched the radical repositioning and rebranding for one of the world’s oldest swimwear brands: Tweka. Have you spotted the Tweka campaign shot by Sabrina Bongiovanni around town yet?
Tonight our exhibition ‘Especially For You’ opens its doors in Dutch Funeral Museum Tot Zover. An exhibition about the subtle art of coffin marketing. Vice – Creators already paid a visit to the museum and wrote an article on the exhibition. Read all about it here (written in Dutch).
We made a quirky film to mark the launch of Wikkelhouse (you know, the first tiny house out of cardboard). Go and have a look. We think you might enjoy it.
We help create brands
ideas for growth.
an upmost brand DNA, an upmost product, an upmost opportunity, an upmost app, an upmost packaging, an upmost event, an upmost future, an upmost name, an upmost activation, an upmost business model, an upmost trend, an upmost marketing plan, an upmost cultural change, an upmost tone of voice, an upmost brand vision, an upmost ad campaign, an upmost retail concept, an upmost category, an upmost viral, an upmost anything.
Before Upmost, Monique (Leiden, 1971) worked twelve years as a global marketing director at G-Star and led several major brand repositionings as an independent consultant. With her track record in international branding, marketing and PR, she now holds the reigns at Upmost and consults our clients on long term strategies.
After stints as a creative at Amsterdam agencies like FHV/BBDO, Cayenne/Dentsu and KesselsKramer, Claudia (Spakenburg, 1976) founded Upmost in 2012. As our Creative Director, she is end responsible for all our creative output and endeavours.
Before love lured her to Amsterdam, Regina (Duisburg, 1971) worked as a senior creative at Jung von Matt and Springer & Jacoby in Hamburg. Regina blends her experience in international advertising with an exquisite eye for beauty to bring our creative work to a deeper level of sincerity.
Manon (Veghel, 1992) worked in the music industry for over 6 years as an artist booker for the infamous Mo Manager and as a PR/Communication Manager for Amsterdam’s hottest music festivals: Appelsap and ADE Beats. At Upmost, Manon is responsible for creative strategy on all our endeavours.
Vladimir (Berlin, 1973) is responsible for our bespoke visual identities. He was a partner and Creative Director of Berlin based design agency NODE from 2007 to 2010 and has since worked as an independent designer for clients such as Zoo Magazine, 032c and Maison Martin Margiela.